Mainstage Speakers



Breakout Sessions

Hear from your peers about their most innovative and successful programs in patient acquisition, consumer engagement, and data analytics.

Session and speaker details coming soon!




Breakouts²

Join one of two exclusive sessions led by healthcare leaders as they take a deep dive into a business challenge they have faced, the strategy and solution they pursued, and actionable takeaways to drive success.



TBD – CMO Panel

Hernando Ruiz-Jimenez, Chief Marketing Officer, NYP

Kristen Wevers, Chief Marketing Officer, UC Cincinnati Health

and

TBD

J. Kevin Croston, Chief Executive Officer, North Memorial

Kristen Wevers, Chief Administrative Officer, North Memorial


NEW IN 2020

Interactive Insights

A new, dynamic way to learn about best practices from your peers. During the one-hour Interactive Insights session, you’ll have the opportunity to hear from and speak with numerous ​presenters, as they share their solutions and success stories in an engaging, interactive format.


Developing a consumer-centric content strategy

Libby Crissman, Senior Specialist, Digital Marketing, ProMedica

Lessons Learned from Procedure-Based Marketing

Kelly Jacobs, Director of Marketing & Community Relations, West Jefferson Medical Center

Getting on Beat with Heart Healthy Marketing

Kelly Hanks, Brand Marketing Manager, Baptist Health Arkansas

Caring for Formerly Broken Hearts: How Children’s Wisconsin uses Marketing Automation to Reach Adults with Congenital Heart Defects

Kelly Lentini, Marketing Consultant, Children’s Wisconsin

Meeting the Patient Where They Are: Building Acquisition & Loyalty with Virtual Access

Ryan Nagdeman, Associate Vice President, Marketing & Communications, Rush University Medical Center

4 Steps to Stop Playing Candy Crush & Use MyChart

James R. Jeansonne, Digital Marketing Automation Manager, OhioHealth

Throwing Darts: Choosing Providers Today, and a Better Tomorrow

Alexander Mitts, Design Researcher, The DICE Group at Thomas Jefferson University Hospital

Next Generation Physician Promotion: No Billboards Allowed

Sarah Howell, CRM Coordinator, Spartanburg Regional Healthcare System

Men’s Health Campaign Success

Kelsey Martinex, Director of Marketing, El Camino Health

Providing the right message to the right person at the right time within one campaign

Brandy Hill, Director of Marketing and PR, Riverview Health

Journey to a New Website, and the Path Forward

Kasey Mason, Website Administrator and Digital Strategist, St. Charles Health System

Improving Stroke Outcomes and Sharing Successes

Rosemary Baczewski, Chief Clinical Officer, Greater Hudson Valley Health System






Don’t miss out on HealthShare Symposium 2020!

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