Mainstage Speakers



Breakout Sessions

Hear from your peers about their most innovative and successful programs in patient acquisition, consumer engagement, and data analytics.

Session and speaker details coming soon!




Breakouts²

Join one of two exclusive sessions led by seasoned healthcare veterans as they take a deep dive into a business challenge they have faced, the strategy and solution they pursued, and actionable takeaways to drive success.


Chief Marketing Officer Panel

Hernando Ruiz-Jimenez, Chief Marketing Officer, New York-Presbyterian Hospital

Kristen Wevers, SVP, Chief Marketing and Communications Officer, UC Health

Marie Quintana, EVP, Marketing and Communications, Tenet Healthcare

Jean Hitchcock, President, Hitchcock Marketing & Communications

and

To Be Determined

J. Kevin Croston, Chief Executive Officer, North Memorial

Samantha Hanson, Chief Administrative Officer, North Memorial

Acquisition and Access Solutions

A 700% increase in Health Risk Assessments completions in three years – 100% Not a Joke

“Jill Novak, Inbound Marketing Specialist, Baptist Health Kentucky & Southern Indiana Healthcare

“Lauren Schulz, Senior Inbound Marketing Specialist, Baptist Health Kentucky & Southern Indiana Healthcare

How Social Media & Marketing Automation Outreach Drive HRA Success and ROI

Laura DeSmeth, Senior Director of Digital Communications, Medical City Healthcare

Meeting the Patient Where They Are: Building Acquisition & Loyalty with Virtual Access

Ryan Nagdeman, Associate Vice President, Marketing & Communications, Rush University Medical Center

Throwing Darts: Choosing Providers Today, and a Better Tomorrow

Alexander Mitts, Design Researcher, Health, The DICE Group at Thomas Jefferson University Hospital

Consumer and Physician Engagement

4 Steps to Stop Playing Candy Crush & Use MyChart

James R. Jeansonne, Digital Marketing Automation Manager, OhioHealth

Developing a Unified Consumer Website

Cassandra Snyder, Website Strategy Manager, Trinity Health

Improving Stroke Outcomes and Sharing Successes

Rosemary Baczewski, Chief Clinical Officer, Greater Hudson Valley Health System

Lessons Learned from Procedure-Based Marketing

Kelly Jacobs, Director of Marketing & Community Relations, West Jefferson Medical Center

Next Generation Physician Promotion: No Billboards Allowed

Sarah Howell, CRM Coordinator, Spartanburg Regional Healthcare System

Experience Planning and Strategy Techniques

Developing a Consumer-Centric Content Strategy

Libby Crissman, Senior Specialist, Digital Marketing, ProMedica

Getting on Beat with Heart Healthy Marketing

Kelly Hanks, Brand Marketing Manager, Baptist Health Arkansas

Is This Mountain Worth The Climb? How to get everyone onboard with the experience dream

Pamela Landis, VP, Digital Engagement, Hackensack Meridian Health

Men’s Health Campaign Success

Kelsey Martinex, Director of Marketing, El Camino Health

Providing the Right Message to the Right Person at the Right Time Within One Campaign

Brandy Hill, Director of Marketing and PR, Riverview Health

Digital Ecosystem – Programmatic, Social, and CMS Strategies

Caring for Formerly Broken Hearts: How Children’s Wisconsin Uses Marketing Automation to Reach Adults with Congenital Heart Defects

Kelly Lentini, Marketing Consultant, Children’s Wisconsin

Journey to a New Website, and the Path Forward

Kasey Mason, Website Administrator and Digital Strategist, St. Charles Health System









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