Mainstage Speakers


Chief Marketing Officer Panel


Hernando Ruiz-Jimenez, Chief Marketing Officer, New York-Presbyterian Hospital

Marie Quintana, EVP, Marketing and Communications, Tenet Healthcare

Mark Modesto, Chief Marketing Executive, Northwestern Medicine

Kristen Wevers, SVP, Chief Marketing and Communications Officer, UC Health

Moderated by Jean Hitchcock, President, Hitchcock Marketing & Communications

Breakout Sessions

Hear from your peers about their most innovative and successful programs in patient acquisition, consumer engagement, and data analytics.

Building a Consumer Innovation Engine to Drive Consumer Engagement

Jamey Shiels, System Vice President, Digital Experience, Advocate Aurora

InterAgency Teams; How to Make your Agencies Work For You And With Each Other

Debbie Aguiar, Director of Paid Media, Baptist Health South Florida

CRM: Not just for Marketing- Partnering to Build Tomorrow’s Health Systems

Marla Armstrong, Manager, Campaign Performance and Reporting, Strategic Marketing, CHRISTUS Health

Robin Oliver, Vice President, Marketing & Communications, Dignity Health

Marketing’s Role in Expanding Your System Footprint

Amy Stevens, Vice President Marketing and Communications, Tidelands Health

CRM: The Foundation of a Successful Patient Acquisition Strategy in a Hyper-Competitive Health Care Market

John F. Looney, Vice President, Marketing, Communications and Public Affairs, Newton-Wellesley Hospital

From Discovery to ROI– Developing the Right Solutions Platform Mix for Your Organization

Chuck Lewis, Executive Vice President, Chief Growth and Marketing Officer, Thomas Jefferson University & Jefferson Health

Barbara Giletto-Patterson, VP Associate Chief Marketing Officer, Jefferson Health

The Road to Patient Centered Digital Transformation

Steph Spector, Manager of Digital Strategy, HCA Healthcare

Elizabeth Davis, Manager of Digital Strategy, HCA Healthcare

A New Era of Patient Experience: Investing in the Contact Center

Naomi Lenane, Chief Information Officer and Vice President Information Services, Dana-Farber Cancer Institute

Katie Keavany, Vice President, Ambulatory Clinical Operations, Dana-Farber Cancer Institute

 

 

Breakouts²

Join one of two exclusive sessions led by seasoned healthcare veterans as they take a deep dive into a business challenge they have faced, the strategy and solution they pursued, and actionable takeaways to drive success.

Driving Organizational Transformation through Differentiation, Strategic Partnerships and Growth

J. Kevin Croston, Chief Executive Officer, North Memorial

Samantha Hanson, Chief Administrative Officer, North Memorial

To Be Announced

Rob Klein, Founder & CEO, Klein & Partners


NEW IN 2020

Interactive Insights

A new, dynamic way to learn about best practices from your peers. During the one-hour Interactive Insights session, you’ll have the opportunity to hear from and speak with numerous ​presenters, as they share their solutions and success stories in an engaging, interactive format.


Marketing Acquisition Strategy Transparency and Adoption

Aubrey Hinkson, AVP, Marketing, Augusta University Health

A 700% Increase in Health Risk Assessments Completions in Three Years – 100% Not a Joke

Lauren Schulz, Senior Inbound Marketing Specialist, Baptist Health

Jill Novak, Inbound Marketing Specialist, Baptist Health

Getting on Beat with Heart Healthy Marketing

Kelly Hanks, Brand Marketing Manager, Baptist Health Arkansas

Erin Childress, Marketing Data Analyst, Baptist Health Arkansas

Caring for Formerly Broken Hearts: Using Marketing Automation to Reach Adults with Congenital Heart Defects

Kelly Lentini, Marketing Consultant, Children’s Wisconsin

Brittany Riesenbeck Penn, Senior Marketing Specialist, Children’s Wisconsin

Improving Stroke Outcomes and Sharing Successes

Rosemary Baczewski, Chief Clinical Officer, Greater Hudson Valley Health System

Is This Mountain Worth The Climb? How to Get Everyone Onboard with the Experience Dream

Pamela Landis, VP, Digital Engagement, Hackensack Meridian Health

Getting to ROI, Lessons Learned

Dan Small, Director, Digital Strategy, Hartford HealthCare

How Social Media & Marketing Automation Outreach Drive HRA Success and ROI

Laura DeSmeth, AVP, Digital Marketing, Medical City Healthcare

4 Steps to Stop Playing Candy Crush & Use MyChart

James R. Jeansonne, Digital Marketing Automation Manager, OhioHealth

Developing a Consumer-Centric Content Strategy

Libby Crissman, Senior Specialist, Digital Marketing, ProMedica

Gina Sares, Senior Digital Marketing Specialist, ProMedica

Providing the Right Message to the Right Person at the Right Time Within One Campaign

Michelle Sprehe, Digital Marketing Strategist, Riverview Health

Christin Barber, Marketing/Communications Coordinator, Riverview Health

Meeting the Patient Where They Are: Building Acquisition & Loyalty with Virtual Access

Ryan Nagdeman, Associate Vice President, Marketing & Communications, Rush University Medical Center

Influencing Referrals in a Large Geography with a Small Liaison/Business Development Team

Laurel Hopkins, Manager, Physician Relations/Business Development, Seattle Children’s Hospital

Next Generation Physician Promotion: No Billboards Allowed

Sarah Howell, CRM Coordinator, Spartanburg Regional Healthcare System

Journey to a New Website, and the Path Forward

Kasey Mason, Website Administrator and Digital Strategist, St. Charles Health System

Developing a Unified Consumer Website

Cassandra Snyder, Website Strategy Manager, Trinity Health

Lessons Learned from Procedure-Based Marketing

Kelly Jacobs Cowthran, Director of Marketing & Community Relations, West Jefferson Medical Center









*Information is subject to change

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