Your Digital Brand Experience: Developing, Nurturing and Integrating It with Traditional Strategies

What: New in 2020, join us for our Pre-Conference Workshop, an educational, highly interactive session that will explore your digital brand experience. Learn why there is a need to focus on defining and nurturing the digital brand experience. This workshop covers what it is, why it is important, how to integrate it with operations, where it fits in the overall strategy, the elements included, how to monitor and measure it, the increasing role it is playing in strategic market planning and how to socialize digital with traditional tactics, etc. Leave the workshop with a much stronger understanding of the concept of a digital brand experience as part of the overall patient experience, including how to improve it and how to make sure your brand promise carries through your digital experiences.

When: Wednesday, September 9 from 8:00am-11:00am PT* (breakfast will be served)

Where: La Quinta Resort & Club – Capra Ballroom

Who: The workshop will be moderated by:

Kathy Divis, President, Greystone.Net
Jean Hitchcock, President, Hitchcock Marketing & Communications
Mike Schneider, Executive Vice President, Greystone.Net

Why: It’s fair to suggest that in the near future, everything that can be connected will be; which is why your digital brand experiences must be omni-present, seamlessness and personalized. As marketing becomes more intertwined with operations, the quality and depth of the digital brand experience is increasingly important. Are you ready for an environment in which the majority of your customers, and the majority of their transactions with your organization, are managed digitally?

The Pre-Conference Workshop will enable attendees to extend their HealthShare Symposium experience or make the most of their time if traveling to Palm Springs early due to flight schedules.

To participate, simply indicate “yes” when you register. We look forward to seeing you there!


*HealthShare Symposium official registration opens on Tuesday, September 9 at 11:00 am PT and the mainstage programming will kick off at 1:00 pm PT this year.

Breakfast will be served during the pre-conference workshop.

Don’t miss out on HealthShare Symposium 2020!