Agenda*

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  • Day 1

    September 9,2020

  • Your Digital Brand Experience: Developing, Nurturing and Integrating It with Traditional Strategies

    Kathy Divis, President, Greystone.Net
    Jean Hitchcock, President, Hitchcock Marketing & Communications
    Mike Schneider, Executive Vice President, Greystone.Net

  • InterAgency Teams; How to Make your Agencies Work For You And With Each Other
    Debbie Aguiar, Director of Paid Media, Baptist Health South Florida

    CRM: Not just for Marketing- Partnering to Build Tomorrow’s Health Systems
    Marla Armstrong, Manager, Campaign Performance and Reporting, Strategic Marketing,CHRISTUS Health & Robin Oliver, Vice President, Marketing & Communications, Dignity Health

    A New Era of Patient Experience: Investing in the Contact Center
    Naomi Lenane, Chief Information Officer and Vice President Information Services, Dana-Farber Cancer Institute & Katie Keavany, Vice President, Ambulatory Clinical Operations, Dana-Farber Cancer Institute

    Marketing's Role in Expanding Your System Footprint
    Amy Stevens, Vice President Marketing and Communications, Tidelands Health
    Breakout Sessions

  • Day 2

    September 10, 2020

  • Hernando Ruiz-Jimenez, Chief Marketing Officer, New York-Presbyterian Hospital

    Marie Quintana, EVP, Marketing and Communications, Tenet Healthcare

    Mark Modesto, Chief Marketing Executive, Northwestern Medicine

    Kristen Wevers, SVP, Chief Marketing and Communications Officer, UC Health

    Moderated by Jean Hitchcock, President, Hitchcock Marketing & Communications

    Mainstage Session

  • Building a Consumer Innovation Engine to Drive Consumer Engagement
    Jamey Shiels, System Vice President, Digital Experience, Advocate Aurora

    The Road to Patient Centered Digital Transformation
    Steph Spector, Manager of Digital Strategy, HCA Healthcare & Elizabeth Davis, Manager of Digital Strategy, HCA Healthcare

    From Discovery to ROI– Developing the Right Solutions Platform Mix for Your Organization
    Chuck G. Lewis, Executive Vice President, Chief Growth & Marketing Officer, Thomas Jefferson University & Jefferson Health & Barbara Giletto-Patterson, Vice President, Associate Chief Marketing Officer, Jefferson Health

    CRM: The Foundation of a Successful Patient Acquisition Strategy in a Hyper-Competitive Health Care Market
    John F. Looney, Vice President, Marketing, Communications and Public Affairs, Newton-Wellesley Hospital

    Breakout Sessions

  • Day 3

    September 11, 2020

*Information is subject to change