Thursday, April 10

7:00am  Breakfast

8:00am  Welcome
The Roadmap to HealthShare Symposium 2014
Judy Blackwell, Executive Vice President, Chief Marketing Officer, Healthgrades

8:15am  Keynote Panel
How Consumerism in Healthcare is Impacting Digital Patient Engagement & Physician Alignment
Panelists:Margaret Sabin, President, Centura Health South State Operating Group, Kevin Webb, PhD, President, Acute Care Division, ProMedica, and Tom Kruse, Vice President, Network Development & Marketing, Hackensack University Medical Center

Moderated by John Neal, Executive Vice President, Corporate Development, Healthgrades

9:15am  Featured Presentation
Lessons Learned From Big Pharma: How to Engage Patients Online to Drive ROI
John Mangano, Vice President Marketing Solutions, comScore and Burt Kann, Senior Vice President Marketing, Strategy & Client Services, Healthgrades Publisher and Advertiser Services

10:00am  Break

10:15am  Expert-led Breakout Sessions
Getting to Zero Harm in a Hospital
Kevin Webb, PhD, President, Acute Care Division, ProMedica

The Marketer’s Dilemma
Ginger Cocke, Director, Corporate Marketing and Diane Martin, Marketing Coordinator, Mississippi Baptist Health System

Patient Direct Connect in an Academic Medical Center Environment
Thomas Saul, Chief of Ambulatory Care Services, University of Virginia Medical Center

Maximizing Campaign Performance through Physician Alignment
Katy Bazylewicz, Vice President of Marketing, HCA South Atlantic Division

How Quality Metrics Can Energize Physician Alignment and Clinical Integration Strategies CANCELED
Margaret Hanson Frogge, Senior Vice President, Corporate Strategy, Riverside Medical Center

11:15am  Break

11:30am  Innovation Rounds

Track A
Leveraging Social Media to Build Awareness for a New Pediatric Service Line
Amy Hand, Director, Customer Relationship Management and Carisa Bailey, Brand Strategist & Creative Services Director, HCA TriStar Health

Track B
Leveraging Corporate Partners & Sponsorships to Enhance Call to Action – Partnering with the Columbus Zoo Takes the OhioHealth New Movers Program to the Next Level
Lewis Sanderow, Director, Marketing & Communications and Marti Scott, CRM Consultant, OhioHealth

Track C
Harmony in Healthcare: Aligning Physicians with Organizational Goals
Amy Massimo, Service Line Marketer and Mary McCarthy, Marketing Expeditor, Hackensack University Medical Center

Track D
How to Use Data to Identify Opportunities & Avoid Missteps
Bill Oakes, Vice President, Business Development, Johnson Memorial Hospital

Track E
Proving the Value of Your Physician Referral Program
Mike Hickok, MBA, Director of Online Services/HealthConnection, Catholic Health

12:00pm  Innovation Rounds

Track A
Driving OB Volume to Pediatrics
Amy Adams, Brand Development Manager and Samantha McInturff, Brand Development Manager, WellStar Health System

Track B
Strengthening Relationships with Existing Patients by Encouraging the use of Primary Care Physicians
Nikeisha Beckford, Marketing Managerand Jim Bobalik, Senior Marketing Specialist, Henry Ford Health System 

Track C
Evidence-Based Decision Making: Building a Marketing Partnership with Physicians
Danielle Leone, Public Relations, Marketing & Event Coordinator, Kresge Eye Institute, part of Wayne State University Physician Group

Track D
Using CRM to Drive Volume & Build Brand Recognition in an Unpredictable Climate
Aubrey Hinkson, Senior Marketing Analyst, Georgia Regents University and Health System

Track E
Driving Weight Loss Service Line Volume in a Competitive Environment
Elizabeth Pellegrin, Chief Marketing Officer and Julia Noland, Marketing Strategist, Charleston Area Medical Center

12:30pm  Networking Lunch

1:30pm  Featured Presentation
Big Data in Marketing = Population Health
Pamela Peele, Ph.D., Chief Analytics Officer, UPMC Insurance Services Division

2:30pm  Adjourn for Activities

3:00pm  Activities & Alternative Programming

  • Culinary Class
  • Everglades Escapade
  • Catamaran Sailing Voyage
  • Painting with a Twist
  • Kayaking Adventure
  • Key Biscayne Biking Tour
  • Alternative Programming

7:00pm  Havana Nights Reception & Recognition Dinner